7-Eleven finally bowed to the inevitable, and will become Kwik-E-Mart, at least for The Simpsons Movie promotion.
Also, 7-Eleven will sell KrustyOs frosted cereal, Buzz Cola, Kwik-E-Mart Squishees and a comic book of Bart Simpson’s favorite superhero, Radioactive Man, during the promotion.
The stores getting the makeover are located in Chicago; Dallas; Denver; Burbank; Los Angeles; Las Vegas; New York; Lake Buena Vista, Fla.; Seattle; Mountain View, Calif.; Bladensburg, Md.; and Coquitlam, B.C., Canada (on July 3), the stores will remain in drag through the July 27 movie premiere.
Anecdotally, FBLA went to the movies over the weekend and observed the Ratatouille crowd sit stone-faced through the trailers for Bee Movie (looks kinda ehhh)and Underdog (looks dreadful beyond words) only to erupt into laughter at Homer Simpson on a wrecking ball.