Billboard magazine’s Andrew Hampp was among the media invited to a Thursday LA Myspace press event. The objective: to keep fourth estate Facebook and Twitter users excited about the return of the platform that preceded those ubiquitous social media networks.
Myspace will remain in private beta through the beginning of 2013. Its redesign from scratch was and is all about appealing to the site’s loyal main constituency – musicians, singers, songwriters:
“The important thing up until this point as far as all the artists we were talking to was to have a community that feels like it really has an identity,” Timberlake said.
The new design has a horizontal scroll where users can find updates on friends and artists’ latest song-listening and playlist activity from MySpace’s album-length library of over 42 million songs (a la Spotify), a music player at the bottom of the screen that plays music continuously as you surf to other pages (a la Pitchfork) and artist pages that rank the act’s most-played songs and music videos as well as most active fans.
Myspace is still a Top 50 comScore music site (26 million unique visitors in September). Timberlake’s Specific Media partners Tim and Chris Vanderhook said they also received a lot of feedback from users wanting the site to provide a user-friendly, single-point anchor for a band or musician’s various social media and Web footprints. Read Hampp’s full report here.