Binn, right, with Page Six’s Richard Johnson
It was reported in the this morning’s Times (which called Jason Binn the “king of the A-List”) and now we have the official announcement:
Greenspun Media Group, Niche Media, and Ocean Drive Media Group Create the Largest Network of City-Specific Luxury Publications in the Country
NEW YORK, June 25, 2007 The three most prominent controlled-circulation publishers, Greenspun Media Group, Niche Media Holdings, and Ocean Drive Media Group, have announced an agreement to form a strategic partnership uniting the founders, Brian Greenspun, Jason Binn, and Jerry Powers. This partnership brings together the three luxury publishing companies and unifies the operations of the publications in the most prestigious network of city-specific magazines. This gives marketers a direct connection into each of America’s wealthiest communities. The new entity will have a combined distribution of more than 750,000 and will provide advertisers access to the most affluent people in desirable markets across the U.S. With an average of 5.9 readers per copy, the titles reach more than 4.4 million readers.
The deal brings together a whole slew of oversized magazines we instinctively remove from hotel room coffee tables: Greenspun’s City Center, Vegas, Venetian Style and Wynn; Niche Media’s Aspen Peak, Boston Common, Capitol File, Gotham, Hamptons and Los Angeles Confidential; and Ocean Drive’s Art Basel, Atlanta Peach, Bal Harbour, Ocean Drive, Ocean Drive Espanol and Florida InsideOut.