It's Crafty--It's Just Our Type

Art Center’s South Campus used to be called the Southern California Cooperative Wind Tunnel; it’s a monstrous concrete hangar where they tested supersonic engines. Today, it’s blanketed with black astroturf, swathed in designer textiles, and seats its not-quite-packed audience comfortably in Steelcase Think chairs.

The Mars Rovers inspired the “Radical Craft” theme of this conference. Chee Pearlman, program director (above, looking so LA), said she was stunned when watching computer animations of a Rover landing on Mars that an object so technically advanced was ultimately “so handmade, so bespoke.”

Even

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in