In this new age of page views and search engine optimization, it is safe to say that news headlines as we know them are over (at least online). That means flowery language and clever puns must give way to keywords and summaries. The necessary evil of optimizing news headlines for higher traffic means that online copywriting will require a different kind of ingenuity. At this point, will there ever be another headline that will go down in history?
If old school copywriters were thrust into the modern era here is probably how famous headlines may have turned out:
FREDDIE STARR ATE MY HAMSTER
Cheshire woman accuses comedian Freddie Starr of eating her pet
MAN WALKS ON MOON
US astronaut Neil Armstrong becomes first man to walk on moon
DEWEY DEFEATS TRUMAN
Truman defeats Dewey*
*The Chicago Daily Tribune corrects its previous statement. Thomas E. Dewey did in fact lose the race.