Internet Broadcasting, a content and sales manager for TV station Web sites, announced Tuesday (July 1) a major shift in its business strategy to offer digital products and services to all Web publishers, not just IB sites. The first offering is the launch of Slantly, an
online polling, opinion and debate tool for Web publishers that integrates polling and online discussions.
Meredith Broadcasting and NYCtv are the first companies to sign for the new tool. Both companies, including any others that sign for the tool this year, get it free-of-charge. Beginning in 2009, publishers can either sign for the tool via a revenue share agreement or license the tool outright.
The new unit allows publishers to offer new inventory, which can be directly integrated into the Slantly tool.
Under its new strategy, IB has plans to launch a number of other digital tools and services in the coming months.