InStyle’s Rina Stone on Brand Evolution, Collaborations, and the September Mega-Issue

rina stoneThe latest Julia Roberts-fronted issue of InStyle is more than a fall fashion blockbuster—it’s also a celebration of the Time Inc. magazine-cum-brand’s twentieth anniversary. The 700+ page-September book is brimming with retrospective morsels along with expanded takes on signature features that strike the signature InStyle balance of inspirational and attainable. We recently sat down with creative director Rina Stone to discuss her (extensive) responsibilities, the evolving InStyle brand, and the making of the mega-issue. Snagging Roberts for the cover was “a real coup,” Stone told us. “Ariel [Foxman, InStyle editor-in-chief] felt there was no one better to celebrate our 20th anniversary. She’s such an InStyle girl. Putting that shoot together, we wanted to do a fashion story—obviously, because it’s the September issue—but we also wanted to make sure that we left with something that was iconic and memorable—some pictures that would last forever. She loved the concept, and she has such personality. I think some of these portraits, you can put them in a time capsule, take them out in 20 years, and they’ll still be relevant.”

Read the full interview on FishbowlNY: So What Do You Do, Rina Stone, Creative Director at InStyle?