Gigya, a company that provides technology that wraps the most popular social networking APIs (Twitter, Facebook, LinkedIn and others) into a single API, have created an interesting infographic that looks at the different online IDs that many people use to sign on to other websites via those oh-so convenient connect buttons.
But just how safe are these buttons? And how much of your online identity are you exposing?
The graphic breaks down these results into all sites, entertainment, news and business, and also provides a convenient chart that shows exactly what data you’re handing over to a website when you login with any one of these profiles.
Twitter scores particularly well in news websites, where some 45 per cent of users connect using this method, as opposed to second-place Facebook (25%) and Google (16%).
Facebook dominates on entertainment websites (52%, versus Twitter’s 15%), and business-to-business (37%, versus 19% for Google and 18% for Yahoo! and Twitter), and also overall, where 46% of all connections are made through Mark Zuckerberg’s baby. Across all categories of website, Twitter accounts for just 14% of profile logins, placing it third behind Facebook and Google.
All that said, you don’t see the Twitter connect button anywhere near as often as you do Facebook. If more people adopted it, I’d imagine it would be equally if not more successful, as with Twitter it feels like you’re giving up, or ‘risking’ less when you log in that way, simply because Facebook knows so much about you.
And the infographic confirms this – Facebook is second only to Yahoo! in how much of your identity it shares with the website when you connect using their button. Relatively, Twitter is comfortably the safest login method, sharing only your name, nickname, avatar, profile URL, location and social graph. Facebook provides all this plus your email, gender and birthday, as well as the mysterious ‘additional profile information’, which could be anything. Even that.
Here’s the infographic (click to enlarge). Hit the comments to let us know what you think. I’d especially be interested to hear if you’ll now be favouring Twitter as a login method, where available, for the reasons outlined above.