In Latest Intellectual Property Push, Facebook Files for Gift Card Trademarks

Along with the introduction of its Credits gift cards last week, Facebook also filed a few trademarks around the concept — essentially taking its existing trademarks, and expanding the definition to include gift cards.

Among the new filings are the “F” logo, the word “Facebook”, the Credits logo and the Facebook logo. Here are quick excerpts from each filing, detailing the trademark that Facebook is looking to add.

The “F” logo

Goods and Services: Gift cards; pre-paid gift card services, namely issuing gift card certificates that may be redeemed for goods or services.

Mark Description: The mark consists of letter F featured in a blue square with a lighter blue line along the bottom.

The word “Facebook”

Goods and Services: Gift cards; pre-paid gift card services, namely issuing gift card certificates that may be redeemed for goods or services

Mark Description: Not available

The Credits logo

Goods and Services: Gift cards; pre-paid gift card services, namely issuing gift card certificates that may be redeemed for goods or services.

Mark Description: The mark consists of The mark consists of an image of a coin with a globe featuring two arrows depicted inside, with the letter F featured in a blue square with a lighter blue line along the bottom.

The Facebook logo

Goods and Services: Gift cards; pre-paid gift card services, namely issuing gift card certificates that may be redeemed for goods or services

Mark Description: The mark consists of an image of a coin with a globe featuring two arrows depicted inside, with the letter F featured in a blue square with a lighter blue line along the bottom.