In Latest Intellectual Property Push, Facebook Files for Gift Card Trademarks
Along with the introduction of its Credits gift cards last week, Facebook also filed a few trademarks around the concept — essentially taking its existing trademarks, and expanding the definition to include gift cards.
Among the new filings are the “F” logo, the word “Facebook”, the Credits logo and the Facebook logo. Here are quick excerpts from each filing, detailing the trademark that Facebook is looking to add.
The “F” logo
Goods and Services: Gift cards; pre-paid gift card services, namely issuing gift card certificates that may be redeemed for goods or services.
Mark Description: The mark consists of letter F featured in a blue square with a lighter blue line along the bottom.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in