In Brief: On Spec Work, Beyond Architecture


  • The battle over spec (try before you buy) design work continues. Last Thursday, AIGA Metro-North convened what was billed as “a civilized dialog between advocates and opponents of speculative branding and design work.” Expecting a heated debate, AIGA recruited New York State Supreme Court Justice Colleen D. Duffy to keep the peace as moderator. Benjamin Kessler was on hand to watch the sparks fly and found some suprises. Panelist and AIGA executive director Ric Grefé, for example, offered a nuanced take. “Where I had expected fire and brimstone, I got downright Obama-worthy dancing between the two sides of the argument,” writes Kessler. Read his full report at Graphic Design Forum.
  • We’re big boosters of architects expanding their practices to include everything from interiors and furniture to jewelry and undulating rubber boots. Fingers crossed that someone offers Gehry a perfume deal (FrankGehrance? Eau de Frank O.?), because we’d buy it for the bottle alone. The AIA takes on the “Beyond Architecture” trend in a July 7 panel discussion at the Center for Architecture in New York City. Alexander Lamis of Robert A.M. Stern Architects and Annabelle Selldorf of Selldorf Architects will discuss how their firms have organized their product design practices. The multitalented Donald Albrecht will moderate. Fingers crossed for goody bags.