Perhaps this story about the Kaiser Chiefs will convince you.
The band, which has 366,000 Facebook fans, are small potatoes on social media. Katy Perry has 27 million fans and Lady Gaga has 37 million, to put things in perspective.
Yet the band just sold out two shows by selling tickets exclusively on Facebook, as this email from lead singer Ricky Wilson shows.
In the future, the band is going to let Facebook fans pick setlists and so on. Meanwhile, it’s running a promotion where fans can curate their own version of the Kaiser Chiefs’ new album and sell their curation/creation for a commission. No joke.