Seeking to protect the lucrative online advertising marketkplace from bad ads, Facebook, Google, Twitter, AOL and the Interactive Advertising Bureau have joined with nonprofit StopBadware to form the Ads Integrity Alliance.
The alliance has agreed to police and curtail the proliferation of ads that promote malware, counterfeit goods or try to scam users by sharing information and best practices and working with policymakers and law enforcement agencies.
There's plenty to protect. The IAB reported just this week that online advertising revenue set a first-quarter record of $8.4 billion, a 15 percent increase over last year. In 2011, online ad revenue reached a high of $31 billion.
"Bad ads reduce trust in the Web and in online advertising," Eric Davis, the global public policy manager for Google, wrote in a blog post. "We think the Web is worth fighting for, which is why we strongly support the Ads Integrity Alliance’s efforts to tackle bad actors who seek to damage it."