IAB, Online Allies to Fight Bad Ads
Companies agree to share information and work with law enforcement
Seeking to protect the lucrative online advertising marketkplace from bad ads, Facebook, Google, Twitter, AOL and the Interactive Advertising Bureau have joined with nonprofit StopBadware to form the Ads Integrity Alliance.
The alliance has agreed to police and curtail the proliferation of ads that promote malware, counterfeit goods or try to scam users by sharing information and best practices and working with policymakers and law enforcement agencies.
There's plenty to protect. The IAB reported just this week that online advertising revenue set a first-quarter record of $8.4
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