HuffPost Leads Way on Facebook

Huffington-Post-150x150NewsWhip has announced its first “Whippies,” because everyone needs some sort of “It’s the end of the year so here’s some stuff to look at while you wait for your holiday vacation to start” item. The site’s awards honor the publishers that had the most impact on Facebook and Twitter.

In the news category, HuffPost dominated Facebook:

The Huffington Post’s blogging platform looks to be a key pillar in their success on Facebook in particular. For instance, one of their most-shared stories of the year was titled ‘10 Things Your Mom Never Told You‘, had over 300,000 shares, and was written by a guest blogger, rather than a staff writer. The Huff Po is unique in being able to give content an unrivaled platform on social media, and they set new records for overall monthly engagement on Facebook during 2014.

Huh. An article titled “10 Things Your Mom Never Told You” was one of HuffPost’s best performing articles. That’s uh, really great.

Rounding out the top three publishers on Facebook were BuzzFeed and Fox News.

On Twitter, BBC won the top spot, followed by Mashable and The New York Times.