6 Steps to Measure Social Media ROI [INFOGRAPHIC]

6 Steps to Measure Social Media ROI [INFOGRAPHIC]

How do you measure social media return on investment (ROI)?

It’s the age-old question. For many social media marketers, brands and entrepreneurs, calculating exactly what they’re getting back out of their (often very intensive) social media campaigns has proven to be a particularly difficult nut to crack. The secret, however, lies in testing.

First, set your conversion goals – this will be unique to your business but in most cases it will be a measurable action that ultimately results in an end purchase.

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