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The importance of audio as a brand marketing tool will accelerate quickly as it is increasingly twinned with AI applications to enhance consumer journeys.
That was the CES 2018 take away for Pandora’s newly minted CMO Aimée Lapic, who is seeing more lifestyle brands becoming integrated into consumer electronics devices than ever before.
“This trend is becoming more mainstream and it allows for brands to determine their sonic identity and really use AI to have a much more scalable presence there,” said Lapic.
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