In response to the swine flu outbreak, Mexico’s government has asked public establishments to shut down- and that includes movie theaters. While it’s unknown how many theaters have complied, Hollywood is taking the request seriously. Studios are delaying the Mexican release of several big-budget movies, including “Wolverine”, “Angels & Demons”, “Terminator Salvation” and “Star Trek”. The influenza outbreak, it seems, may have infected Hollywood’s bottom line. From Reuters:
Mexico ranks as one of the top 10 movie markets outside the United States and typically represents 5 percent or 6 percent of worldwide film grosses. So studios stand to lose millions of dollars in revenues if their summer schedules end up severely disrupted by the flu outbreak in Mexico.
Studio executives said distributors were hopeful the flu crisis will have largely waned over the next several weeks, in time to salvage much of Mexico’s summer film release schedule.