From this point on, we would like for you, the timid, submissive UnBeige audience, to no longer refer to us as mere “mediabistro bloggers.” We have moved beyond “mediabistro blogging.” Instead, we have decided that you should now label us: “med-blo.” That’s where we’re at now. Or maybe it’s just because we’ve found ourselves caught up in the rhetoric of beyond graphic, a site that “encourages debate and review of the professional title of ‘graphic designer’ within the global graphic design community.” In its few pages, it has some interesting things to say. But the overall gist is that designers aren’t getting enough respect in the business world, and, as follows, not enough money either. And, a lot of that, ahem, exists because the phrase “graphic” is included. We’re not really seeing this so much anywhere in the real world, so we’re going to just leave you to think about it and remain relatively quiet. It’s interesting, and maybe there’s even some merit to it, somewhere, even if it does seem a little too close to those eight weeks we spent learning about the most general sense of symbolic interaction in sociological psychology class .
Here’s a bit from the main intro to get your brain a-thinkin’:
As graphic designers, we’ve been so busy defining our client’s identities that we forgot about a far more important identity: our own. Ironically, the entire communications industry is in a state of self-inflicted confusion: marketing, advertising, corporate identity, branding, web design, new media, multimedia, interactive, packaging, graphic design. We have accumulated so many terms — old and new — that people in our own industry don’t understand what we do, yet alone our clients. Many of these titles have become obsolete — especially “graphic design”.
The term “graphic” limits the advancement of our industry. Graphics refer to pictures and images — not strategies, concepts, words, sound, or animation. With the digital revolution, graphic design has truly moved beyond graphics. Today’s graphic designer has outgrown the job title. Some have tried to combat this by dropping the descriptor and calling themselves “designers”. However, this is a vague term that confuses people and bundles us with other types of designers (interior, industrial, fashion etc.).
And here’s a nice discussion that’s popped up about the whole thing at the swell new blog by the Society of Graphic (gasp!) Designers of Canada, British Columbia Chapter.