Snapchat is going from the small screen to the big screen.
The Tribeca Film Festival has partnered with the popular mobile-social app, inviting its users to create humorous videos no longer than 200 seconds. People can film their entries using Snapchat's Story function, which strings together short clips and photos.
A jury led by Snapchat celebrity DJ Khaled, who's on the cover of Adweek this week, will choose 10 winners. They'll be screened at the Manhattan movie shindig in April and "could be featured on a special Snapchat Discover channel," according to a release from the Tribeca Film Festival. Stories on that channel typically get millions of views, a nice opportunity for aspiring short filmmakers.
Tribeca Snapchat Shorts submissions will be accepted from Feb. 27 through March 8, and participants need to be 18 years old and U.S. citizens.
"It's an official program with the show," said Tribeca Enterprises rep Tammie Rosen. "We are always looking for a way to tap into next-generation storytellers, and this is technology that's on their fingertips."