Already the owners of Gay.com, Here Media–parent company of Out magazine–has just launched a new LGBT travel/leisure/culture website Gay.net. Unlike the more social networky Gay.com, Gay.net is editorially driven, with content that appears to be generated from the offices of Out.
In an experimental twist, Gay.net has a “randomizer” feature–which will take anyone who clicks it to a completely random story on the site. Could prove a fun trick to get people reading the more serious stories. Bring them in with celebrity-driven SEO and “randomize” them over to the heady stuff.
Press release after the jump:
August 8, 2011 (LOS ANGELES)—Here Media, the world’s leading gay media company, announces the launch of the web portal Gay.net, a dynamic new editorial content site powered by the Out brand. Gay.net debuts with a vibrant design and a sophisticated array of editorial content featuring the latest headlines from the worlds of entertainment, travel, style, and cultural hot topics. Visit the new Gay.net now at www.gay.net.
“This is an exciting project for our team because it expands our editorial in a way that is unlike any other LGBT website,” says Rick Andreoli, Gay.net’s Editor in Chief. “The stories are young and contemporary, covering pop culture and style from a fun and irreverent point of view. At the same time Gay.net offers thought-provoking topics that are important to our readers, such as the effect of the ‘Don’t Ask Don’t Tell’ repeal and marriage equality. Additionally, Gay.net provides the ideal outlet for our growing list of advertisers to reach a young, dynamic, and important consumer base.”
Gay.net’s specialized content features a mix of editorial voices and opinions reflecting the diversity of gay culture. Upon visiting, Gay.net readers have immediate access to the nine most recent features and news headlines through the site’s “The It List.” Additionally, a horizontal thread across the bottom of the homepage allows readers to see the day’s most popular trending stories. A unique feature to the new site is the new “The Randomizer” tool, which, which clicked on, automatically pulls an arbitrary headline that a reader may have missed but may be of interest.
In addition to both entertaining and engaging editorial content, the new Gay.net offers a multitude of advertising opportunities for companies looking to target an influential market in new and innovative ways. Sponsored content sections created by Gay.net’s editorial team have already begun generating high traffic numbers and positive attention for clients. The dynamic site also allows for maximum advertising exposure via direct email marketing and traditional online banner advertising, including expandable ad units.