Team USA basketball, British diving and Michael Phelps lit up social media on Wednesday, according to analytics company 4C, which is breaking down the top moments for Adweek every day through the games.
4C's stats crunch retweets, comments and likes to determine which events generated the most engagement. Take a look at Wednesday's four buzziest moments below.
4. Carmelo Anthony takes the lead
After scoring 276 points, Team USA and New York Knicks player Carmelo Anthony passed LeBron James' previous record as the all-time leading scorer in Olympic men's basketball.
Finishing with an all-time total of 293 points, Anthony helped the U.S. defeat Australia in a 98-88-point win on Wednesday. His career victory netted 267,665 social engagements.
Final: USA 98, AUS 88@carmeloanthony game-high 31 points, including nine 3PT FGs.
— USA Basketball (@usabasketball) August 10, 2016
3. Great Britain locks in first gymnastics medal
Britain's Max Whitlock took home the country's first Olympics medal in 108 years in the all-around gymnastics competition.
Whitlock's bronze medal lit up social media with 323,036 interactions, per 4C's findings. Japan's Kohei Uchimura and Ukraine's Oleg Verniaiev placed first and second, respectively.
— Max Whitlock (@maxwhitlock1) August 11, 2016
2. Phelps takes the podium
On Tuesday, Phelps won his 20th and 21st gold medals. His acceptance of his 21st medal on Wednesday spurred 325,792 engagements on social media.
1. All eyes on Britain
Max Whitlock wasn't the only Brit blowing up social media yesterday. Great Britain's Chris Mears and Jack Laugher won the country's first Olympic diving gold medal for their performance in the three-meter synchronized springboard diving event.
The event made a huge splash on social media, with 361,145 engagements.
— Chris Mears (@ChrisMears93) August 11, 2016