Hearst Names Levine First-Ever Editorial Director; Good Housekeeping Names Replacement


The door operated by Hearst president Cathy Black inside the Hearst Tower was revolving late this afternoon, as the company made a pair of high-level moves. First, Good Housekeeping editor Ellen Levine was named editorial director of Hearst magazines, a new position. Rosemary Ellis (above), SVP/editorial director of Prevention, was appointed to take Levine’s place. The moves are effective July 17, with both Ellis and Levine reporting to Black.

WWD, which reported the pending shift last month, notes Levine, who helped launch O: The Oprah Magazine, is still listed as editorial consultant on the O masthead.

The full release:


NEW YORK, May 25, 2006 ? Hearst Magazines President Cathleen P. Black made two key announcements today: Rosemary Ellis, senior vice president and editorial director of Prevention, has been appointed editor-in-chief of Good Housekeeping, replacing Ellen Levine, who has been named to the newly created position of editorial director for Hearst Magazines. Both positions will report to Black.

At Prevention since 2003, Ellis played an integral role in turning the magazine around, garnering a National Magazine Award nomination from the American Society of Magazine Editors for General Excellence in 2006 and landing the publication on the prestigious Advertising Age “A-List” in 2005. She also directed the re-launch of the magazine’s Web site, Prevention.com, which produced a 123 percent jump in traffic in 2005. Ellis significantly raised the profile of Prevention with twice-monthly branded segments on NBC’s TODAY Show titled “Prevention on Today,” prime-time health specials on ABC, an ongoing partnership with USA Today and appearances on Good Morning America, The CBS Early Show and CNN.

Previously, Ellis served as a consultant to Real Simple and the AOL Web Properties division. Prior to that, she was founding Web site director and executive editor of Expedia Travels. Ellis also was executive editor of Time Inc. Interactive and Time Inc. New Media, where she oversaw a group of 14 websites, with 22 million weekly page views. Additionally, she has held senior editorial positions at Working Woman, Self and Travel & Leisure.

“Rosemary has had a very impressive track record at Prevention, having successfully revitalized a major magazine brand that reaches an audience of 11 million readers,” said Black. “What also impresses me about Rosemary is her extensive digital media experience, both at Prevention and in previous roles. With the increasing importance of expanding magazine content into digital channels, her expertise in this area will be a great asset to Good Housekeeping.”

“As one of the most trusted household brands in America, Good Housekeeping influences the lives of 25 million women every month and has been a guide for millions more through some of the most significant passages in American history,” said Ellis. “I’m thrilled and invigorated by the challenge of working on this dynamic brand and building on the unparalleled assets of the magazine itself, as well as the Good Housekeeping Institute and the Good Housekeeping Seal.”

Both Ellis and Levine will begin in their new roles on July 17th.

In addition to having edited Good Housekeeping for the past 12 years,
Levine has been instrumental in launching new titles at Hearst Magazines, the most prominent of which was O, The Oprah Magazine in 2000, which made history as the most successful magazine launch. In addition, she has worked on the development of titles such as Weekend and Quick & Simple. In her new role as editorial director, she will be involved in strengthening current titles and developing new titles domestically and internationally.

She will also be evaluating opportunities for brand extensions, books, digital alternatives, cross-promotional magazine opportunities and monitoring shifting consumer needs.

Good Housekeeping, founded in 1885, reaches 25 million readers every month. The Good Housekeeping Institute, founded in 1900, is the consumer product testing facility that evaluates products appearing in the magazine’s articles and advertisements. Later this year, a brand new, state-of-the-art Good Housekeeping Institute will open in the new Hearst Tower in Manhattan. The Good Housekeeping Seal, established in 1909, is a highly recognized statement of the magazine’s renowned Consumers’ Policy. The Good Housekeeping Consumers’ Policy, published in every issue of the magazine, states that if a product bearing the Seal proves to be defective within two years of purchase, Good Housekeeping will replace the product or refund the purchase price. Thousands of products are covered by the Good Housekeeping Seal.

Good Housekeeping is published by Hearst Magazines, a unit of Hearst
Corporation (www.hearst.com), and one of the world’s largest publishers of monthly magazines, with a total of 20 U.S. titles and 145 international editions. In addition to its U.S. flagship, Good Housekeeping publishes 15 international editions. Hearst reaches more adults than any other publisher of monthly magazines (76.3 million according to MRI, spring 2005). The company also publishes 19 magazines in the United Kingdom through its wholly owned subsidiary, The National Magazine Company Limited.

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