Hearst Magazines has added Carine Roitfeld’s CR Fashion Book to its list of publications.
Hearst will now act as publisher and sales lead for CRFashionbook.com. The site will also be hosted MediaOS, Hearst’s universal publishing platform.
PubWorx, a joint venture with Condé Nast, will manage printing, production and distributon of the biannual CR Fashion Book magazine.
The deal also marks the creation of a new company, CR Fashion Book Ltd., which will publish and produce all editorial content for the magazine and site.
Ad sales for CR Fashion Book in print will be overseen by publisher Jorge Garcia, who has held that role since the magazine launched in 2012. Vladimir Restoin Roitfeld has been named president of CR Fashion Book Ltd.