The average U.S. brand sends 221 tweets each week, with every message an opportunity to connect, engage with and delight customers, both new and old. But brands that are too self-promotional risk losing touch with their audience – 61 percent of people say that they’d cut social ties with a business that doesn’t provide them with relevant content.
For best results, brands should strive to be interactive, answering questions, thanking advocates and supporting media partners. Stay relevant and create smart, tailored content for your audience, educating them about your products and services with guides and tutorials.
Keep the promotional messages sparse and valuable, and throw a little personality into the mix – customers want to know there’s a real person behind the machine.
This visual from Sprout Social looks at the elements that make up a healthy Twitter feed.
(Source: Sprout Social.)