It’s a familiar story of a singer being swept up in a riptide of burgeoning fame and pop superstardom, forgetting the friends who got him there. Only this one is set against the backdrop of religion, and shocked even his most early, ardent fans.
With three years to go on his management contract, Matisyahu, the Hasidic reggae singer whose major label debut is expected to hit the Top 10 later this week, abruptly dropped his managers, a pair of friends who run JDub, the record label run out of the Edgar M. Bronfman Center for Jewish Student Life at New York University that helped launch Matisyahu’s career.
According to the Jew School blog’s Daniel “Mobius” Sieradski, one of Matisyahu’s earliest supporters, the singer has signed a new management deal with agent Gary Gersh, the man who “discovered” Nirvana and presently manager of the Foo Fighters:
Aaron Bisman and Jacob Harris have been hung out to dry by a man I now recognize to be a false prophet of our own making, who traded in his most devout “true believers” merely to maximize his cashflow potential. So much for “I owe it all to G-d.”
Bisman and Harris are consulting their lawyers. Sieradski watches in “horror.” Matisyahu sings on, but will his jam-addled fans still listen?