If Harry Potter wouldn’t stand for inequality in the Wizarding World, it’s unlikely he’d support it in the muggle world, either; at least that’s the belief that led an avid group of fans to persuade a major corporation like Warner Brothers to make a shift in its business practices.
The Harry Potter Alliance — a pro-equality, human rights, and literacy group whose mission statement asserts that it “turns fans into heroes” and is “changing the world by making activism accessible through the power of story” — has been battling with Warner Brothers for four years over Harry Potter branded sweets which have, up until now, been made with non-Fair Trade chocolate.
The initiative, called “Not in Harry’s Name,” began back in 2010 when HPA President Andrew Slack met advocate Lisa Valdez, who informed him of labor abuses (including the use of enslaved children) in cocoa production. The official campaign — which grew to include an alliance with anti-slavery group Walk Free and utilized everything from petitions to Howler-type videos designed to shame WB into compliance — began on Halloween of that year.
Now, four years later, HPA is officially declaring victory after Slack received a letter from Warner Brothers President for Harry Potter Global Franchise Development Joshua Berger, who wrote:
With chocolate playing such an important role in the “Harry Potter” series — speeding recovery from a dementor attack, for instance — HPA feels any chocolate branded with the Potter name should reflect that same power of positive change. Now they can rest assured that this will be the case, having done Mr. Potter (and even J.K. Rowling, whose rep confirmed the author is “delighted” by the outcome) proud.