A press release today from Harris Publications insists there is such a thing as “sustainable print.”
The tricks, according to the New York-based special interests publisher, include starting small (350,000 first-issue circulation), charging a premium newsstand price ($9.95) and connecting the publication to a recognizable brand name in the field being covered:
“We are thrilled with the early performance of Naturally, Danny Seo,” says Ben Harris, president of Harris Publications. “In what is generally thought of as a difficult time for print, it’s reassuring to see we developed a product that connects with readers.”
Naturally, Danny Seo is exploring expansion opportunities including international licensing with foreign publishers, a companion television show of the same name hosted by Danny and unique corporate co-marketing relationships with some of the most prominent national brands.
The second of two 2014 magazine issues is scheduled to arrive Nov. 4. From there, the plan is to go quarterly in 2015 and to six-times-a-year in 2016.
Previously on FishbowlNY:
Danny Seo Magazine Contract Stipulates: He Will Not Be on the Cover