That’s right. After all the rumors and the denying of rumors, it is now official: Michael Wolff is out at Adweek. The magazine is reporting that Jim Cooper, the Executive Editor, will oversee operations effective immediately. It appears that Wolff decided to leave, judging from his tweet (“Long goodbye done“) and his comment:
I’ve had a fantastic time at Adweek. It’s been my privilege to be part of the brilliant transformation of the magazine and site. I can’t rave enough about Adweek’s remarkable staff. I am sad to leave but sure the talent here will continue to do great things. I’m grateful to everybody at Prometheus for giving me this opportunity and this wonderful year.
In a letter to readers, Cooper said that Adweek will remain largely the same, though the overt mention of “the industry” does make us wonder if the magazine is headed back to its roots:
Now, six months into its re-launch, as media, advertising and marketing continue to experience rapid and exciting transformation, Adweek is well positioned to continue to be the leading news brand in the space. We will continue to be fast to break news, analyze that news with authority and allow the industry’s voice to be heard through the magazine’s pages and Adweek.com.