GSMA Sees Mobile Advertising Worth $250b By 2010
Mobile Entertainment reports on some research from the GSM Association that forecasts a potential $250 billion mobile advertising market built around a new initiative.
Earlier this year, European mobile operators O2, T-Mobile, Orange and 3 joined forces with the GSMA to “define a common mobile ad audience measurement system,” ME says. The idea behind the initiative is to make it as easy for advertisers to run a mobile campaign as it is for them to run one on more traditional platforms, such as TV.
According
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