GQ is teaming up with Nordstrom to take advantage of a shared consumer demographic. The basics of the partnership: GQ’s editors will select several men’s products which will be featured online at NordstromMen.com under the heading “GQ Selects.” Those products will also be featured in GQ and GQ.com. Additionally, Nordstrom will host in-store events centered on the GQ picks.
“We are thrilled to be collaborating with Nordstrom on the successful editorial franchise GQ Selects, which allows our readers to literally shop from the pages of GQ,” said Chris Mitchell, GQ’s vice president and publisher. “Aligning with such a retail powerhouse takes the program to the next level.”
It all starts with the July issue of GQ and will last for six months.