You’ve probably already seen this story, but we’re going to post on it anyway because it’s important in terms of the changing relationships between journalists and PR (especially in-house teams).
Someone leaked news to The Daily Dot about YouTube planning to re-launch its livestreaming video service after trying to acquire Twitch last year.
In response to the blog’s request for comment, Google’s PR rep sent this:
The rep then clarified that “The GIF really was our official response.”
This looks a whole hell of a lot like Google leaking its own news to spark “conversation.” It’s not quite as bad as Facebook PR “punking” TechCrunch with a fake story about fax services, but it does remind journalists who’s boss…
Google — and, by extension, its PR department — has all the power in this relationship. What other client could respond to a press query in such a “who, me?” way?
Facebook and Apple. That’s about it.