The selection of tags, such as opinion and highly cited, that appear in front of Google search results is expanding with the addition of a fact-check tag.
Google’s decision to add a fact-checking tag is based both on the popularity of its tagging system as well as the growth of fact-checking. “Over the last several years, fact checking has come into its own,” writes Google head of news Richard Gingras, citing Duke University Reporter’s Lab list of over 100 sites that now fact-check.
To get the fact-check tag attached to an item, news orgs need to first add schema.org ClaimReview markup language to news items that feature a fact-check so that Google can identify the item. “We also look for sites that follow the commonly accepted criteria for fact checks,” writes Gingras.
That criteria include articles that clearly identify facts, which are clearly checked and explained with appropriate and accessible citations and sources, especially primary. There’s criteria for the orgs doing the fact-checking as well, which “must be nonpartisan, with transparent funding and affiliations.”
You’ll be able to see articles with the tag starting now.