Google Buys SageTV to Enhance Google TV

Google has acquired SageTV for an undisclosed amount. The tech giant has plans to take SageTV’s media management software and technology to next level, according Google’s spokeswoman. SageTV is  an Inglewood-based company that provide DVR technology and streaming-video software for systems running Microsoft Windows, Linux and Apple Mac OS X.

The takeover was announced by SageTV on its website stating;

Since 2002, we’ve worked to change the TV viewing experience by building cutting-edge software and technology that allows you to create and control your media center from multiple devices. And as the media landscape continues to evolve, we think it’s time our vision of entertainment management grows as well. By teaming up with Google, we believe our ideas will reach an even larger audience of users worldwide on many different products, platforms and services.

GoogleTV has so far failed to gather a strong user base and remained unpopular among the developers, TV makers and even networks. This deal is apparently Google’s attempt to improve its GoogleTV software to search videos from their TV listings, DVRs and from the Internet, including sites such as Google-owned YouTube.

SageTV’s Placeshifter software seems to be of special interest to the tech giant. With PlaceShifter, users can watch TV over a high-speed Internet connection on other connected screens like laptop or other TV set. The deal is also speculated as Google’s attempt to improve its cloud services related to video and TV in an ongoing cloud computing rivalry with Apple, Microsoft and Amazon.