Did you know that 74 percent of 16-24 year-olds say that they cannot be parted from their mobile phones, citing a “need” to have them on their person at all times?
As social media is the number one activity of mobile users – apps such as Facebook, Twitter, Instagram and Snapchat eat up huge chunks of our time – this presents a huge opportunity for brands.
Indeed, 71 percent of marketers expect to spend more on social advertising in the next 12 months, and 69 percent are increasing their budgets for social engagement.
However, here’s the flip side: just over one percent of all e-commerce traffic comes from social networking sites, with email outperforming social media for conversions by an eye-opening 40 to one.
Accordingly, one recent study suggested that social media ranks just sixth for chief marketing officers as a high-priority concern, with improving overall processes and going mobile rated first and second respectively.
Check the visual below for more insights on the good and bad of social media marketing, which comes courtesy of OutMarket.