Sure, two of our favorite do-gooder entities, GOOD Magazine and Design 21 do a lot of good. But when it comes to defining what they do, sometimes it’s not so easy. Try explaining to someone curious about do-gooding exactly what “social design” is. In five words or less. Come on, try it. Okay, ten words.
If you need help, the folks at GOOD and Design 21 have posted a bunch of definitions of social design, as part of a contest they recently held. So crib your own answer from what these people said, and be sure to spread the good word.