“As part of a partnership with the TV show The Apprentice, GM launched a contest last month to promote the Chevy Tahoe SUV. Over the weekend, hundreds of people used the Internet to circulate thousands of videos that charged GM with contributing to global warming, protested the war in Iraq or just demeaned the Tahoe’s quality.”
” ‘There are many different opinions and many different people, and we recognize that,’ a spokeswoman said.”
CNET News.com: GM slow to react to nasty ads
Journerdism: Chevy learns about participatory media gone awry
AdFreak.com: The weirdest is Chevy’s “Yeah, we knew this was going to happen” response.