I’ve been thinking a lot about Authenticity: A User’s Guide, published by Michael Bierut on Design Observer earlier this week. In the post, Michael writes:
No one loves authenticity like a graphic designer. And no one is quite as good at simulating it.
As an example he discusses Joe Duffy‘s* branding for Classico Pasta Sauce, done in 1986. I remember the launch of that brand well, and I remember feeling a certain affinity with it – it made me feel more connected to my Italian roots, which I was three generations removed from.
The ideas of history and authenticity are particularly interesting in the context of American culture.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in