Gap’s New (RED) T-Shirt Collection Features Designs by Geoff McFetridge, Deanne Cheuk

gap (red).jpgFlowers, the American flag, a zooming eyeball, a boombox-toting geisha. There’s something for everyone in Gap’s new (PRODUCT) RED Artist Edition t-shirt collection. This season, the retailer has moved from blue-chip art stars such as Chuck Close and Jeff Koons to spotlight a range of graphic artists, designers, and typographers. The front of each t-shirt features original artwork by the likes of Geoff McFetridge (one of his designs features a group of people signing on to the mantra “What we collectively choose to buy or not to buy can change the course of this planet”), Deanne Cheuk, James Jean, and nomoco, while the backs are screened with a brief bio of the artist below the Gap (RED) logo. Half of the profits from each $28 t-shirt go to the global fund to fight AIDS.

Kelleher.jpgOn Saturday, Gap’s ever-changing New York City concept shop on Fifth Avenue will open as a pop-up art gallery featuring drawings, paintings, and sculptures by ten of the artists alongside the new t-shirt collection, which also includes designs by Kjell Ekhorn and Jon Forss (of Non-Format), Keiko Itakura, Kari Moden, James Joyce, Stephen Kelleher (that’s his forward-looking eyeball at left), Stina Persson, David Hollier, and Celia Calle. The gallery will be open through August 10. The shirts are also available at Gap stores nationwide, with select styles available at gap.com and the Whitney Museum Store.