Six years after Gale Brewer, currently Manhattan Borough president and then a City Council member,
first put forward reignited the idea in 2008, the reality of .nyc domains is almost upon us. Per an announcement on the nic.nyc site, today – May 5 – is the first day local businesses and individuals can apply for a dot-NYC domain. When the URLs go live this fall, New York City will officially become the first U.S. city with its own top-level domain suffix.
From today’s announcement:
“New Yorkers are constantly innovating and putting this great city on the digital map,” said Mayor Bill de Blasio. “The launch of the .nyc domain is one of the most anticipated arrivals for the city and the Internet at large. There is no shortage of New Yorkers ready to claim their exclusive .nyc identities online, and this is their chance to reserve their piece of this city’s valuable digital real estate.”
Up to 50 entities will be selected for the .nyc Founders Program. Applicants that are accepted will be informed no later than July 15 and will be required to sign an agreement assenting to the terms and conditions of the .nyc Founders Program.
The Internet Corporation for Assigned Names and Numbers (ICANN) requires that the owners of national trademarks registered in the Trademark Clearinghouse have the first right to register .nyc web addresses prior to those names being available to the general public unless their .nyc appears on a registry’s reserved list. Therefore, unless a particular .nyc
web address appears on the Excluded List, if an applicant during the Founder’s Program applies for a domain name that is also applied for by a qualified trademark owner during the Sunrise Period, an applicant’s application for the Founders Program will be rejected.