Similar to the Green Bay Packers, FourSquare did pretty well at the Super Bowl. The location based social networking site that is typically restricted to geographical venues, experimented successfully with virtual venues for the first time. FourSquare launched “Super Bowl Sunday” as a promoted virtual venue. Any football fan could have checked into Super Bowl Sunday by shouting “Go Packers!” or “Go Steelers!” to receive a special team badge.
According to MG Siegler at TechCrunch, this was only a trial and not a paid sponsorship. But from the results, it looks to be quiet a successful experiment. More than 200,000 people checked into the venue, making it the most checked in venue on FourSquare, easily beating San Francisco Airport which was the previous most checked in venue with 199,000 check-ins.
FourSquare was also used by Porsche to launch a social media game during the Super Bowl Weekend. The game involved spotting a Porsche in Dallas and updating the location of that Porsche with its photo in the foreground on FourSquare.
The success of Super Bowl Sunday virtual venue proves that the concept is viable and virtual venues are here to stay. This can enable FourSquare to connect together people who are watching major national events (like Presidential Inaugurations etc) at the same time.