The Million Follower Fallacy: Bigger Doesn’t Mean Better On Twitter, Says Report [STUDY]
A huge amount of Twitter followers might look nice on your resume, but it often means very little in terms of actual influence, says a new study.
Researchers at the Max Planck Institute analyzed 1.7 billion tweets from 54 million Twitter users and discovered that true influence is determined by personal effort and actively engaging with your followers – you know, all that laborious social media stuff.
One of Twitter’s eternal tragedies is that it’s always been a numbers game for a great many people, and newcomers to the platform see these huge follower counts being boasted by total nobodies and, unaware as to how that number has been accumulated, innocently assume that this person must be someone of importance with valuable things to say.
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