LA based CNBC reporter Jane Wells has quite the varied beat. She covers agriculture, defense, retail, California economic trends and, when the opportunity arises, Golden State “Funny Business.” It is under that last guise that she shared an update this week about a small business she profiled earlier this year.
Mirepoix USA, an online retailer based in the Bay Area, decamped to Reno, Nevada ahead of the 2012 California state ban on the sale of foie gras. This weekend, owner Laurel Pine welcomed several dozen west coast visitors for a special tasting event and told Wells what was good for the California goose has turned out to be even better for the Nevada gander:
“My sales have actually doubled,” Pine says, adding that all the publicity around the outlawing of foie gras drew attention to the product. Some long-time liver lovers stocked up, spending hundreds, sometimes thousands, of dollars. Others tried foie gras for the first time to see what the fuss was all about. “It’s actually increased interest in the product more than ever.”
It’s not all rosy though. Pine went out of her way not to reveal to Wells the exact Reno event location, for fear that protesters might show up. The URL for Pine’s firm though clearly confirms where the money is for her these days: enjoyfoiegras.com.