Finding Facebook's Most Extravagant Mobile Users
Ad tech firm Nanigans says it can target audiences based on in-app spending
The idea that all customers are created equal is cute. Too bad that it’s a lie, particularly for mobile app developers. Someone might download an app and use it once but then let it sit with any number of unused apps occupying several screens on their smartphone. That’s especially problematic when developers are paying to acquire those users, and would need to spend even more to account for churn.
To help matters, the social ad tech firm Nanigans says it has created a new way for mobile app developers to run mobile ads on Facebook aimed at the users most likely to use and spend money in their apps over the long run.
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