The Washington Post has figured it out.
In order to make more money (like they did recently), they need to…
The Audit Bureau of Circulations released figures yesterday showing that the Post’s circulation is down 3.7 percent–at 724,242–for the six month period ending March 30.
In today’s paper, the Post mentions the overall statistics–that daily newspaper circulation nationally fell 2.5 percent–but failed to single out their own numbers (perhaps because they’re worse than the national norm?).