How do marketers determine social media ROI?
It’s certainly been a tough nut to crack, especially when you consider that the majority of CEOs believe that marketers don’t really know what they’re doing. Some 73 percent of CEOs think that marketers lack business credibility, and more than three-quarters (77 percent) think that they don’t talk often enough about what really matters: sales.
But there’s the rub. The rules have changed. Measurable success in social media comes in a variety of different forms, including customer support, increased brand equity and market research, and businesses have to work hard to ensure that their message is seen by being creative and patient. And yes: if you build it, sales will come. Those brands that go the extra mile can and will see a noticeable boost in revenues, as this infographic shows.