Facebook Says If You Like Video Then You'll See More of It

Views double in past six months

Facebook is giving video views more weight in its News Feed algorithm, which determines what users see from brands and friends on the social network. The greater emphasis on video comes as more advertisers play with the format.

Facebook also said today that video views doubled in the past six months.

Now, it will deliver more video to people who have demonstrated interest in viewing such content. It will downplay video for users who have not shown an interest.

"People who tend to watch more video in News Feed should expect to see more videos near the top of their Feed," Facebook said in a blog post today.

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