Jack In The Box has launched a Facebook app that lets viewers search for tunes and click through to Spotify—if they are signed up with the digital music service—to get a listen.
In the process, users can create "Jack's Late Night Munchie Mix" playlists and share them with friends within the social-music feature. The move marks a trend from recent months where brands are increasingly interested in attaching music-listening experiences to digital marketing.
The San Diego-based fast-food chain wasn't available to comment, but it's using one feature from a suite of new products from startup F# (pronounced "ef sharp").
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