Facebook earnings preview: changes to ads, payments, gifts and other revenue streams in Q1
Facebook plans to announce its 2013 first quarter earnings tomorrow after the stock market closes.
Analysts expect earnings of 13 cents per share on revenue of $1.44 billion during the period of Jan. 1 to March 31. In Q4 2012, which included the holiday season, Facebook had earnings of 17 cents per share on revenue of $1.585 billion.
Here we’ll review the changes Facebook made in the first quarter across each of its areas of monetization.
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Last year advertising made up 84 percent of Facebook’s overall revenue.
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