Eyeblaster Rebrands as MediaMind
Digital ad solutions provider Eyeblaster is rebranding itself using the name of its flagship product, MediaMind.
“Rebranding our company as MediaMind reflects the growing success of our MediaMind platform,” said Gal Trifon (pictured), the firm’s CEO and co-founder. “The new name reinforces the innovative vision we are known for and establishes a global foundation for maximizing advertiser opportunities.”
The company will retain the Eyeblaster trademark for enhanced rich media and video services. The MediaMind platform is designed to expand rich media campaigns with cross-channel scope, message optimization and data insights to provide improved consumer experiences.
Is this a wise move? Chris Colbert, who leads Boston-based independent ad shop Holland-Mark, said it just might make pay off.
“If
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