HitFox today announced that its mobile game marketing platform AppLift raised $13 million from venture capital and growth equity firm Prime Ventures. This is AppLift’s second round of funding, after recieving its first round of funding from HitFox, an incubator focused on investing and acquiring game distribtuion and user acquisition startups.
AppLift co-founder and U.S. general manager Hanno Fichtner told Inside Mobile Apps that AppLift is generating more than one million installs per game a month for their top publishing partners. He adds that one game in the top three on the top grossing apps chart from a particular publisher, which wasn’t named, is receiving the most installs from AppLift, even more than from Facebook or Google referrals. When we last heard about install figures from AppLift, the service was driving 10,000 installs per game a day, which is approximately 300,000 a month.
In only a few short months, AppLift is now driving one million installs a month for some games. With this latest round of funding and the amount of installs AppLift is driving, the company is now competing with the likes of Chartboost and PlayHaven. AppLift differentiates itself from competitors by driving traffic from the mobile web — reviews or editorial with a call-to-action to download a game — as well through game advertisements.
Almost year after launching AppLift in August 2012, HitFox’s platform has partnered with more than 80 mobile game publishers, including big players like King, Supercell, Kabam, and more. AppLift is also working with more than 500 media partners such as Germany’s largest TV station RTL and pop culture magazine Closer.
Fichtner says the funding will be used to invest into its existing technology and continue building relationships, which has been the foundation for AppLift’s success so far.
For the rest of 2013, HitFox plans to hire 50 more people, especially for its new San Francisco office.