Everybody Is Listening to President Obama's Spotify Playlist
Step 1: Release playlist. Step 2: Top the Spotify charts.
Spotify’s gambit to capitalize on 2016 election obsessiveness has been both brilliantly simple and effective, revolving as it does around the act of playlist creation. The list of politicians who have created playlists on Spotify’s platform this year has included Hillary Clinton, Sen. Cory Booker, House Speaker Paul Ryan, Sen. Orrin Hatch and Sen. Amy Klobuchar.
Just this month the White House dropped its own Spotify playlists by both POTUS and the Bidens, although, it should be noted, these are not the first playlists for either the Bidens or the Obamas on the platform.
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